Blog Entries

Toastmasters Can Help You And Your Business

jonathon@westonmarketinggroup.com — Thu, 06 Nov 2008 00:00:00 +0100

Some of you might know that I'm a big proponent of Toastmasters. Now in case you don't know of Toastmasters, its an organisation which helps you develop speaking skills, confidence, and leadership, amongst many other things.

I like Toastmasters for a lot of reasons, but I'm a particular fan of it for people like myself who are flying solo, or for business owners, perhaps like you, who just need more social or business contact.

Joining Toastmasters will help you:

Meet other busi [...]

Get Out Of Their Shoes and Into Their Souls

jonathon@westonmarketinggroup.com — Wed, 25 Jun 2008 00:00:00 +0100

Its time to start empathizing with your customers.

Start understanding what makes them tick. Start living and breathing customers like they're the oxygen in your lungs. Why? Because they may as well be. Without air, without customers, you'll be out of business and out of breath in five seconds flat. Those people that open their wallets for you are your GOD.

Did you ever get obsessed with someone in school, and you just couldn't stop thinking about them? Well, I want you to get OB [...]

How To Maintain a Healthy Marketing Relationship

jonathon@westonmarketinggroup.com — Mon, 26 May 2008 00:00:00 +0100

Once you bag your perfect business client you'll want to try and keep that client for as long as possible, because...

Obtaining new customers is the most expensive part of your marketing expenditureSelling to existing customers is the easiest and cheapest way to make more salesIf you slack off and lose a customer, then that customer might not be too happy with you, and will probably tell a bunch of peopleConversely, the longer a client stays with you, the longer the referral window stays o [...]

Approaching The Hottest Prospect In The Room

jonathon@westonmarketinggroup.com — Sat, 17 May 2008 00:00:00 +0100

In the great wide world of prospects, its likely that your future relationship with them relies strongly on a few vital points. But before we move onto those points, I thought I'd share with you an analogy. It builds upon the interesting dating angle I've been speaking about the last few days, and it goes a little like this.

Approaching your best prospect is like approaching the hottest guy or girl in a night club. Their world is clouded by the smoke, the alcohol and the roar of h [...]

What Do Testimonials, Dating, and Business Have In Common?

jonathon@westonmarketinggroup.com — Fri, 09 May 2008 00:00:00 +0100

Have you ever been in a bar or club and the date of your dreams walked in... with someone else hanging off their arm? You wanted that person so much more when you saw the competition, right?

People are naturally more attracted to the opposite sex when they already have a partner. Some of us can likely recount being accosted from all sides by potential mates while we were in a relationship, but as soon as it ended, so did the stream of interested candidates.

Why does this happen? [...]

Marketing Is Like Dating

jonathon@westonmarketinggroup.com — Thu, 08 May 2008 00:00:00 +0100

Have you ever considered how much marketing your business is like dating?

While talking business with a friend of mine who manages a chain of pawn brokers, we came to the conclusion that marketing your business is just like dating.

Don't see the connection? Let me help you out by asking you a few questions.

Firstly: Lets [...]

Before You Start A Marketing Plan

jonathon@westonmarketinggroup.com — Mon, 05 May 2008 00:00:00 +0100

Before you begin to make changes in your business, before you begin making plans to roll out aggressive marketing initiatives, you need to evaluate where you are right now- before you start.

What positioning do you have in the market place?
Are you considered the cheapest in your area? Are you the luxury end of the market? Is there a perception that while you aren't the best, you offer a solid product at a slightly cheaper price? Or perhaps you've created your own catagory where d [...]

Welcome!

jonathon@westonmarketinggroup.com — Sat, 03 May 2008 00:00:00 +0100

Welcome to the Metaphorical Marketing Blog - a place where I'll discuss the strategies and tactics I use with my clients to increase profits, but not necessarily workloads!

My first thought for this new blog is, how many marketing blogs must there be in the marketplace today? Probably close to a million - so I'll try & make this one a little different. I wouldn't be a marketer otherwise, would I?