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Harness your clients and turn them into high powered profit engines that run on fumes.
Have you ever sat down and calculated what exactly it costs to obtain a client? If you've got 10 minutes, you could get a very rough idea right now. Add up all your advertising expenses over the year, divide by the number of new clients you've obtained this year, and you've got the roughest (but pretty usable) client cost figure you can get.
Some businesses might find that they spend $100 to get 1 new client, and that their average unit of sale is $80 dollars. This is ok- in fact its more common than you might think.
How then do we make money when we're spending more to get one new client than we get from a sale?
We develop our clients into little profit engines that tick along consistently on a thimble of gas. We develop systems to ensure they are repeat purchasers, we develop new profit making ideas based on our communication with them, and we make it known that we love it when they refer us to new customers.
Referrals should become a top priority for your business if they aren't already. They become more valuable the more competitive your industry, and more valuable depending on how much each new client costs you. Most businesses just hope for referrals, they don't try to earn them, they don't ask for them, they don't acknowledge them and they don't reward them. Its time to build new referral systems to get your client's profit engines humming- for both of you!
If you'd like more information on an array of powerful, yet almost free advertising and word of mouth strategies, contact us for a free quote, today!
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